In today’s day and age, opening your own sari business has a lot of potential. With the ever growing ethnic Indian wear wedding apparel market worldwide and the growing middle class in India, the sari business offers year-round demand with a healthy profit margin. If well executed, one can prosper very quickly in the saree business.
There are a large variety of saris that one can stock. Fashion is specific to each region of India depicting its individual culture. Even today, saris are the most preferred traditional as well as casual attire of Indian women, leading to a huge demand for various types of saris.
When you are planning to start your own sari store, it is advisable to first decide upon the type of saree you want to sell, the audience you want to cater to and the location where you would like to begin the business.
Here are some tips on how to start a sari store:
•Take a decision about the type of saree that you wish to sell in your store initially. There are loads of varieties in Indian saree,s so choose those which have a high year-round demand. Normally a good banarasi sari is one that is popular across India and is worn by all segments of the market.
•Decide upon the place from where you wish to start up your business. Conduct a survey of various markets and decide on a suitable premise to start up your showroom. If your shop is in a busy location, it will benefit from higher footfall. However, too many saree shops clustered together at a same place would eat into your business.
•Another interesting way to start is by selling saris from home, but through your social and friend network. You could also do exhibitions if you have a wide enough audience. This is an easy way to try out the business.
•If you don’t want to go into specific saree sale, then a country wide visit is advisable especially to those areas where sarees are made like in Varanasi, Bishnupur, Bargarh etc. Try to get a good understanding of all the popular sarees that have high customer demand.
•It is crucial to be familiar with the price range of sarees of different makes and style. Saris have a huge price range from Rs. 500 to Rs. 200,000. Lower range saris (<Rs. 4000) are mostly power loom or machine made and use artificial material, whereas the higher range saris (>Rs. 8000) tend to be of real material (such as real silk) and handloom. If you would like to enquire about Banarasi saris it would be a good idea to contact an already established sari wholesale store like Rajan Silk Store (WhatsApp: +91-7388731111) in Varanasi to get an idea about the price range of different saris.
•Before starting any business, it is very important to identify your target customers. If you are going to sell a large variety of saris catering to the needs of large section of women, then you have a huge target customer base. For a new sari business, it is always safe to start specializing in certain type of sarees which are profitable for you. You can always expand the collection later.
•Promote your sari store through your website, word-of-mouth publicity, social media, and by showcasing your collection to prospective customers though your information network.
•In a sari business, it is all about goodwill and reputation. To retain your customers and make new ones, one should get quality wholesale sari stock from an established sari store. Rajan Silk Store in Varanasi offers great prices on wholesale saree purchases. You can also see the sample banarasi collection here.
In the end, it all depends upon how much hard work and labor you put into establishing your sari store!