How to Start a Sari Store- Get Tips for Starting Your Own Sari Shop/Business

Banarasi saris

In today’s day and age, opening your own sari business has a lot of potential. With the ever growing ethnic Indian wear wedding apparel market worldwide and the growing middle class in India, the sari business offers year-round demand with a healthy profit margin. If well executed, one can prosper very quickly in the saree business.

There are a large variety of saris that one can stock. Fashion is specific to each region of India depicting its individual culture. Even today, saris are the most preferred traditional as well as casual attire of Indian women, leading to a huge demand for various types of saris.

When you are planning to start your own sari store, it is advisable to first decide upon the type of saree you want to sell, the audience you want to cater to and the location where you would like to begin the business.

Here are some tips on how to start a sari store:

•Take a decision about the type of saree that you wish to sell in your store initially. There are loads of varieties in Indian saree,s so choose those which have a high year-round demand. Normally a good banarasi sari is one that is popular across India and is worn by all segments of the market.

•Decide upon the place from where you wish to start up your business. Conduct a survey of various markets and decide on a suitable premise to start up your showroom. If your shop is in a busy location, it will benefit from higher footfall. However, too many saree shops clustered together at a same place would eat into your business.

•Another interesting way to start is by selling saris from home, but through your social and friend network. You could also do exhibitions if you have a wide enough audience. This is an easy way to try out the business.

•If you don’t want to go into specific saree sale, then a country wide visit is advisable especially to those areas where sarees are made like in Varanasi, Bishnupur, Bargarh etc. Try to get a good understanding of all the popular sarees that have high customer demand.

•It is crucial to be familiar with the price range of sarees of different makes and style. Saris have a huge price range from Rs. 500 to Rs. 200,000. Lower range saris (<Rs. 4000) are mostly power loom or machine made and use artificial material, whereas the higher range saris (>Rs. 8000) tend to be of real material (such as real silk) and handloom. If you would like to enquire about Banarasi saris it would be a good idea to contact an already established sari wholesale store like Rajan Silk Store (WhatsApp: +91-7388731111)  in Varanasi to get an idea about the price range of different saris.

•Before starting any business, it is very important to identify your target customers. If you are going to sell a large variety of saris catering to the needs of large section of women, then you have a huge target customer base. For a new sari business, it is always safe to start specializing in certain type of sarees which are profitable for you. You can always expand the collection later.

•Promote your sari store through your website, word-of-mouth publicity, social media, and by showcasing your collection to prospective customers though your information network.

•In a sari business, it is all about goodwill and reputation. To retain your customers and make new ones, one should get quality wholesale sari stock from an established sari store. Rajan Silk Store in Varanasi offers great prices on wholesale saree purchases. You can also see the sample banarasi collection here.

In the end, it all depends upon how much hard work and labor you put into establishing your sari store!

85 thoughts on “How to Start a Sari Store- Get Tips for Starting Your Own Sari Shop/Business

      1. Hey sir,We are planning to start wholesale business…my dad is in this business line for the past 25-30years..and am 22 my dad is doing trading business throughout my 22years it’s going well..but planning for enhancement..so thought of wholesale market..we are from south India.!!

  1. hi i also want to start retail business of sari where i will buy it from wholeseller and will sell it to the customers…. how can i start this…..

    1. Hi Amit,
      You can give me a call on 09336910740 to discuss further. Do visit us in Varanasi to view complete range of saris.
      Regards,
      Rajan

  2. i would like to open a excluive show room of sarees. but i dont have any experience in saree business.so pls guide me from where to start my business, i have my own space in high foot fall area in makt.

    1. Mr Sharma, Why don’t you visit us in Varanasi so that you can see our collection and get advise as well. You can call me on 09336910740 for further assistance.

  3. Hi,

    I have worked in corporate and left my job recently. My selection of sarees were always appreciated.

    One day it clicked tome why not get sarees at whole price from one of my husband’s friend shop from varanasi and then sell it to customers here in gurgaon. but i have no shop and would like to start off from my home..can you guide what should i do as a start yp marketing. Though i have fixed my target only to educated and professional right now.

  4. hi,
    I have to start saree business in maharashtra but i have no knowledge of it. Should i have to work in retail saree store. wht will be the minimum buget for the saree shop. I was working in embroidary material shop of my mamaji in mumbai. Know i want my own business. Will you help me. Please

    1. Hi Jayesh,
      We recommend a trip to Varanasi to come and see the stock you can keep. We have some beautiful saris which you can get at wholesale rates to keep in the shop. You can call me on my mobile (09336910740) for any further info.
      Thanks.

  5. Hello, I would like to start my saree retail outlet from my own shop in rohini.Pl guide me where to get good designer sarees on wholesale rate.Thanks

    1. Hi Arther,
      We recommend a trip to Varanasi to come and see the stock you can keep. We have some beautiful designer saris which you can get at wholesale rates to keep in the shop. You can call me on my mobile (09336910740) for any further info.
      Thanks.

  6. hi sir i m sanjay from rajasthan & i wanna startup saree business in rajasthan plz sugest me , i hav no anny idea in this field.

    1. Hi Sanjay,
      We recommend a trip to Varanasi to come and see the stock you can keep and take tips on starting your business.
      Thanks.

  7. DEAR SIR/MADAM,
    WE WANT TO HAVE A SAREE SHOP IN OUR HOUSE , WE STAY AT GROUND FLOOR, IN THE FIRST FLOOR WE HAVE ANOTHER FLOOR , MAY BE WITH ONE OR TWO ROOMS , OUR PLACE IS AT JODHPUR PARK IN KOLKAT , JUST NEAR TO SOUTH CITY MALL , PLEASE GIVE SOME ADVISE , MOB NO 9433037286, STILL ON PLANNING STAGE , WEBSITE OR ANY MEDIA FOR ADVERTISEMENT , WITH THANKS BEST WISHES HAPPY NEW YEAR 2012,

  8. Hi i want to design n sell sarees i m looking for partner who is intrested to set up buissness with me in banglore cal 8123790901

    1. Hi Shubhavi,
      We are a banarasi saree specialist and one of the leading wholesalers in varanasi. Do give me a call on 09336910740 if you require any assistance with banarasi sarees.
      We strongly recommend a visit to Varanasi to see our collection which you can stock at your new saree store.
      Thanks,
      Rajan

    2. Hiii..
      Maa ambey saree’s shop located in sarnath (in modern reception centre)
      In there all kinds off Banarsee saree suit silk ,cotton ,chiffon ,khatan silk in a very chip price and gd quality …

  9. sir i want to start home saree business mainly in cotton saree & dress material but i have no any idea, plz tell me more information about this business thanks.

    1. Dear Mohini,
      We are a banarasi saree specialist and one of the leading wholesalers in varanasi. Do give me a call on 09336910740 if you require any assistance with banarasi sarees.
      We strongly recommend a visit to Varanasi to see our collection which you can stock at your new saree store.
      Thanks,
      Rajan

  10. i want to start a botigue in bangalore with exclusive surat sarees very cost effective, fast moving products range i want to maintain and make fast sales with bare min profits. i am looking out for a exclusive manufacturer who can supply at factory price directly and we can market as the manufacturers exclusive agent in bangalore

    1. Hi Radhika,
      We are a banarasi saree specialist and one of the leading wholesalers in varanasi. Do give me a call on 09336910740 if you require any assistance with banarasi sarees.
      We strongly recommend a visit to Varanasi to see our collection.
      Thanks,
      Rajan

    2. Hi Radhika,
      We are the Sambalpuri Cotton Saree Manufacturer from Orissa, And our Registration office at Delhi .If you need any assist then whatsapp or call me – 9810863340

  11. hi
    iam an leading wholesale dealer of saree, salwars,kurtis and other ladies garments having companies at surat,maharastra,kolkatta,etc and shops at chennai.we deal with very low ranges to high ranges.so kindly contact with ur specifications to divya-womenhut.blogspot.in or divyasekar1720@gmail.com

  12. Dear sir/medam
    mera nam rutul jain he me ahmedabad me rahta hu me cotton suit ka kam he me ra bulk me kam karna he panjabi suit me muje wholesaler party chahiy 8306070862

  13. Hi sir,

    I want to purchase different varieties of sarees for my business can u pls mail me your catalogue with prices.

    Thanks in advance.

  14. Dear sir, madam
    I AM WHOLE SALE SUPPLIER IN TAMILNADU. ALL TYPE OF SAREES AND PATTU SAREES COTTON SAREES AND CHUDITHAR MATERIALS

    1. Hi Manjula,

      Could you please provide your contact number and email id to contact you. May i know where your shop is located in chennai.

      Regards
      Satheesh

  15. Hello Sir/ Madam,
    we i.e JAMNAGARI BANDHEJ from Ahmadabad (Gujarat) are the mfg.s of Badhej (tie and die process) sarees also known as bandhani, and all kind of designer dresses.We are interested to do the business with you.We can provide you these stuffs at wholesale rates.And at your door step.These saress are the specialty of Gujarat, they are made in the interior villages of Kacch and Jamnagar. To get more information and to b updated on the same plz add “jamnagri bandhej” to your friend list(on face book) list or directly contact me on 08980490440.
    In Sarees we have: Real jari,upado, banarasi silk,tusser,gaji silk(multi colour gaji,patli palav,aamba dal,lagdi patto),Brokate with bandhej,80 gm silk, Gadhwal, computer work saree georget,pure crape etc.
    In Dress we have :Bandhej dress,gaji silk dress,cotton satin,batik,designer heavy dress,and many more…….
    OUR SPECIALTIES
    1.Direct supply from manufacturing unit so lowest rates.
    2.Best quality and latest fashion stocks.
    3. Sarees ranges from 1000 to 50000.
    4.With appointment we can also meet and you can see the samples.
    YOU CAN ALSO CATCH US ON FACEBOOK, OLX.in AND QUICKR
    Thank you.

    Regards,
    Hemen Tilva.

  16. Dear Sir/Madam

    We are please to introduce our self as a manufacturer of cotton printed dress material/ salwar suit based in Jetpur- GUJARAT state. We have a wide range of cotton dresses with vibrant designs. For your wholesale requirement you can contact us at: 099 7424 3355 or mail us at: sahjanand_prints@yahoo.in

    Regards
    Manish Patel
    Jetpur- GUJARAT

  17. Hi i want to start buisness in sarees and dressmaterial. I am looking for franchise who is intrested to set up buissness with me in panchkula, chandigarh

  18. Hi Rajan,
    I tried to contact you in the mobile provided in your feedback but unable to reach you. Could you please provide me your email id. I shall send my requirements through email to take your guidance. Do you have any branches in chennai ?

    Rgds
    Satheesh

  19. Hi, I have a textile shop in Hosur, Tamil Nadu which is going good with cetain recurring regular customes. I am catering to almost all needs of men and women for their clothing requirement. Currently I am buying from Bangalore and want to expand my business. Please suggest me some genuine and trusted wholesalers who are manufacturers or tier one distributors. My mail id is reachcsg@gmail.com
    Regards, Satheesh.

  20. i would like to open shop of sarees & all garments. in odisha, but i dont have any experience in saree business.so pls guide me from how to start my business & how much Min budget is needed. plz plz call me 08099424787 or u can email me -gitaranichand@gmail.com

  21. Hi, I am working in private corporate company. but i want settle in business area, So that I have selected this saree business to full fill my goal. I don’t have any experience in this area. Please suggest me to go success in our business.

  22. Any Manufacturer who want sell their product(sarees) on commission based contact to me 08976235174. Only for Manufacturer please don’t call me wholesaler.

  23. I want to start Saree Bussiness in Chandigarh with Banaras sarees very cost effective, fast moving products range i want to maintain and make fast sales with bare min profits. My Target to Medium class person, i am looking out for a exclusive manufacturer who can supply at factory price directly and we can market as the manufacturers exclusive agent in Chandigarh

  24. sir. I want to more sale saree
    hi i also want to start retail
    business of sari where i will
    buy it from wholeseller and
    will sell it to the
    customers…. how can i
    start this…..

  25. hi,
    I have to start saree and other garments business in maharashtra but i have no knowledge of it. wht will be the minimum buget for the saree and all garments shop. I’m working in pvt campni job in pune maharastra. Know i want my own business. Will you help me. Please

  26. hi sir.

    i would like to open shop of sarees & all garments. in pune Maharastra , but i dont have any experience in saree business.so pls guide me from how to start my business & how much Min budget is needed. plz plz call me 9822129240 or u can email me dharmjadhav@gmail.com

  27. HI Sir, I m from Rajasthan & I want to start a saree business from jaipur. Plz sugest me. I have no idea in this fild. How much budget is needed.

  28. Hello Sir,

    I want to start home saree business in bangalore mainly in cotton, silk saree, dress material & kurthis but i have no any idea, plz tell me more information about this business.Please let me know if you have any whole sale shop in bangalore to visit. Thanks

  29. Hello Mr rajan I want to open saree store and I have no idea about it please help me how to start the business

  30. hello dear,

    i have my own business in surat ,which hub of sarees , we are of the great manufacturer of sarees, we are commonly doing business in whole sale , now only started the business of sarees for retail market if u are interested to do the business with us u can visit our website http://superweddingsarees.com or if u have already store so please send me the link we can do supply for the particular product u want , i am looking forward for your reply
    thanks

    vijay sarswat

  31. Hello
    My friend and I are very much interested in start up a sari business but we want to aim for classy designer saris which are very elegant and prices start fro. Mid range . We want to be different and do bespoke saris and want to target the Asian market in the UK as we both live in the UK . We are both good friends so we want to do this business as we are both very creative android talented in our current field of make up artist and floristry. PleSe advise how we should go about this .
    Kind regards
    Letchmi

  32. i live in theni in tamilnadu state. i start the saree business with low investment(15000) only. pl give idea. and want to sale the saree on commission basis without investment. anybody is? pl. help me

  33. I newer to business…I want to start a saree business plzz do help frndzz 9994115983 this s my number cal r watsapp me…I m from madurai tamil Madurai.

  34. Hello mr. Rajan i am very near of u from azamgarh…i want to open a saree shop plz give me few ideas that how much money need. Give me your latest cell no. I’ll call u

  35. hi sir I’m mani from kancheepuram i like to Sarees selas retail business . i need emboss sarees wholesale price details send me sir this my whatap :7502070457

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